FORMULATED FOR
MARISA JONES
FORMULATED FOR
ELLE GOLDING
FORMULATED FOR
ANA FOSTER
FORMULATED FOR
CLAUDIA MOSS
myFormula.
Tailored haircare. Made for you.
CREATE MY FORMULA
Introducing myFormula. The first haircare system uniquely formulated for your hair.
Your hair is unique, so your hair products should be unique too. Every bottle of myFormula is individually tailor-made to be a precise match for your hair type, your styling habits, and your environment. The result? A new level of healthy, beautiful hair.
FORMULATED FOR
ELLE GOLDING
FORMULATED FOR
MARISA JONES
FORMULATED FOR
ANA FOSTER
FORMULATED FOR
CLAUDIA MOSS
FORMULATED FOR
MARISA JONES
Formulated for you. Perfect for you.
Until now, all haircare products have been mass-produced and generically formulated to be ‘okay’ for everyone, but great for no-one. At At myFormula, we analyze your haircare needs and our breakthrough, advanced formulation lab creates a unique, highly tailored formula designed just for you.
Why is myFormula so much better than traditional 'generic' haircare products?
Dozens of factors impact the health and appearance of your hair. When you create your myFormula, we learn about all the factors that impacts your hair, for hair health far superior to traditional, generic haircare products.
Coloring
Hair
length
Temperature
Thickness
Sun
P.H.
Season and
temperature
Moisture
protein
PH
balance
PH
Balance
Moisture
exposure
Hair type and
texture
Humidity
Elasticity
Hair
length
Density
Sun exposure
Chemical
treatment
Hair type and
texture
Water
exposure
Density
Temperature
and humidity
Moisture
protein ratio
Sun
Elasticity
Humidity
Chemical
treatments
Age
Thickness
Discover Emma's formula
Learn about the factors that impact Emma's hair.
Emma has wavy hair
Wavy hair needs moisture for deep nourishment and to combat natural dryness.
Emma's hair is colored
Emma's formula is engineered to be colour-safe to prolong her color and boost shine.
Emma's hair is fine
Wavy hair that is fine needs lightweight conditioning that will boost hair thickness without weighing hair down.
Emma heat styles her hair
Emma heat styles her hair regularly and needs appropriate deep conditioners to prevent damage from high heat.
It's a hot summer
During Summer Emma spends a lot of time in the hot sun and needs an added SPF to prevent frizz and blowouts.
Emma washes her hair daily
Emma washes her hair frequently. Special polymers prevent damage from frequent mechanical action.
The humidity is high
A special moisture barrier in Emma's formula prevents excessive moisture absorption.
Emma needs style control
Wavy hair that's fine needs to be sealed from the elements to prevent frizz.
Care like no other. For hair like no other.
At myFormula, the formulation of your haircare products are an exact match for your hair type, lifestyle, and living conditions - providing the healthiest, most attractive hair you've ever had.
Hair type
Traditional haircare products at best only target hair type
Hair type
Texture
Thickness
Moisture
Humidity
P.H.
This is myFormula
Hair type
Hair type
Texture
Elasticity
Temperature
Humidity
Years of research. Years of beautiful hair.
myFormula leverages advances in crowdsourcing and data-point analytics to unlock thousands of formulation variables that allow us to create a unique formula profile for thousands of different hair variants. In english?myFormula is a revolutionary approach to beautiful hair.
FORMULATED FOR
OLIVIA JAMES
250ml/8.4oz.
FORMULATED FOR
OLIVIA JAMES
250ml/8.4oz.
Your hair is unique. Your hair products should be too.
CREATE MY FORMULA
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