Your perfect formula. Just a few questions away.

We take the guesswork out of getting healthy, beautiful hair.
Start by telling us about your hair.
These questions help us gain a detailed understanding of your natural hair type, the environment you live in, and your lifestyle choices.
Next, we do some calculations.
From your answers we determine your ideal formula, deciding on the right ingredient choices and formulation strength to best suit your hair.
Start by telling us about your hair.
These questions help us gain a detailed understanding of your natural hair type, the environment you live in, and your lifestyle choices.
Say hello to your perfect formula.
Every ingredient in your tailored formula is purposefully chosen to match your hair profile and engineered to give you beautiful, healthy hair. All day, every day.

Get started by choosing your hair type

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