Our mission

Our goal is to revolutionize the haircare industry by introducing the world's first custom-made, individually formulated haircare products that are so good it signals an end to the traditional, mass-produced 'okay-for-anyone' products available today.

The Way Things Are

Today, it's common in our industry to attract customers with exotic or scientific sounding ingredients. Here are some examples-

What Really Matters

All these ingredients sound great, but the reality is that they're either just a fancy term created by the marketing team, or they exist in the product in such a small quantity it has no impact on the product's effectiveness.
All that really matters is this-
INGREDIENTS: water (aqua), cycloypentasiloxane, cetearyl alcohol, dimethicone, hydrolyzed keratin, argania spinosa kernel oil, behentrimonium methosulfate, dimethiconol, polyquaternium-37, propylene glycol dicaprylate, ppg-1 trideceth-6, cetyl alcohol, fragrance (parfum), dmdm hydantoin, yellow 5 (ci 19140), yellow 6 (ci 15985), blue 1 (ci 42090).

Only the ingredients on the back.

This ingredient list is FCC mandated, meaning it has to be their by law. As a discerning customer, looking at this ingredient list let's you see through the fog of marketing and brand positioning. The ingredients label tells you what you're really getting.

At myFormula, all we care about is creating an ingredients label that's right for you.

From choosing the correct ingredients, to choosing the correct concentration of the correct ingredients, when you create your formula we learn everything we need to know about your hair's needs so you get a unique, highly-tailored product that is perfect for you.

Get started by choosing your hair type

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