How do we decide on the right formula for your hair?

We rely on a combination of two cutting-edge research methods.
Advanced chemistry. Tailored for you.
Every ingredient we include in your formula is specially formulated and designed to be an ideal match for your hair type, lifestyle, and living conditions.
Crowdsourced analytical correlation.
Breakthroughs in machine learning have allowed us to unlock statistically relevant correlations from millions of data points, identifying ideal ingredients and combinations for your unique and specific haircare needs.
Crowdsourced analytical correlation.
Breakthroughs in machine learning have allowed us to unlock statistically relevant correlations from millions of data points, identifying ideal ingredients and combinations for your unique and specific haircare needs.

21st-century data collection and analysis

There are thousands of existing haircare products on the market, and millions of data points relating to the effectiveness of unique ingredient combinations and formulations. Leveraging our background in computer science and software allows us to examine and correlate these combinations, isolating a 'skeleton' starting point for every possible formulation we offer.
Factor
Prioritisation
Ingredient
Correlation
Millions of
Data Points
Your
Formula

A revolution in personalization

We've devoted years to developing thousands of unique formulations that are highly tailored to meet our customer's specific haircare needs with unrivalled, highly tailored, accuracy - for a haircare experience like never before.
Fine hair
Fine hair
Curly
Low humidity
Dry
Frizzy

Get started by choosing your hair type

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